Company

Success, reliability and tradition.

BGAG and The Wearhouse unites women's and men's wear in the contemporary, casual-trendy and jeans fashion segment, complemented by accessories and shoes.

The Company

In the Swiss fashion market for over seven decades.

Bollag-Guggenheim Fashion Group has been present in the Swiss fashion market for over seven decades. The company's emphasis on the premium lifestyle segment, profound knowhow and experience, as well as the synergy between wholesale and retail are key to its success.

BGAG and The Wearhouse unites women's and men's wear in the contemporary, casual-trendy and jeans fashion segment, complemented by accessories and shoes.

Reliable and respectful partnerships create sustainable success for franchise partners, shop in shop partners and other wholesale partners. Art remains an integral part of the showrooms.

Our History

We bring our partners 70 years of fashion experience.

Bollag-Guggenheim Fashion Group is nationally and internationally regarded as a guarantor for successful fashion distribution in Switzerland and the Principality of Liechtenstein.

Sami Bollag, who passed away in 2017, built and led the company to its success. His entrepreneurial mentality left a lasting imprint on the culture of the Bollag-Guggenheim Fashion Group.

Today, the business is guided by a family board and run by a strong, highly experienced management with its passionate and highly motivated team of over 30 employees.

Distribution

We create synergies between wholesale and retail.

Wholesale

Bollag-Guggenheim Fashion Group offers tailor made services to our brand partners and wholesale customers on 2'500 sqm. Each brand has a passionate brand manager and customer service team in order to ensure a successful distribution.

We have been able to build on mutual trust and long-term collaborations. Our services in franchising, shop in shops, department stores and boutiques are legendary.

Retail

With monobrand and multibrand stores, the group gathers direct retail experience and market information that strengthens its relationships with both wholesale customers and brand partners.

That store-level knowledge supports stronger brand management and a more informed distribution strategy overall.

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